Meet Emma

Emma is TRUE Skincare's Founder. Following a career in beauty, Emma made it her misson to provide you with natural, organic and waterless skincare at affordable prices without compromising on elegance, ethics or efficacy.


Skin type: Dehydrated with Mild Rosacea

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Certified Organic Clarifying Safflower & Geranium Cleansing Oil

This is the travel buddy I just can't go anywhere without! I have blonde eyelashes, so I'm always wearing mascara. This beautiful light cleansing oil removes even my waterproof or semi permanent mascara as well as daily dirty and grime, without drying out my skin. I use my Organic Muslin Cloths to remove the Cleanser while helping to gently exfoliate the skin.

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Hydrating Blossom & Grapefruit Toner

I apply this beautiful floral toner onto my Certified Organic Reusable Cotton Pads. It removes any residual cleanser without drying out my complexion. It also acts as a lovely, refreshing pick-me up to start the day! I sweep it across my neck and décolletage as well - an area we often forget about!

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Radiance Renewal 10% Stabilised Vitamin C Serum

This is one of our best selling products, and for good reason! It absorbs incredibly quickly and as soon as I started using it, I noticed a difference in the evenness of my complexion. I'm in my early 30's and this hero helps to neutralise free radicals and reduce the appearance of fine lines and wrinkles. Perfect for your morning regime.

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1% Hyaluronic Acid Complex

I have to fight my husband over this one! Both our skins just drink this formulation up. What makes this product incredibly unique is its 3 different molecular weights which penetrate all the way down to the dermis layer for both short and long term hydration. It also helps to improve skin elasticity and reduce the appears of fine lines and wrinkles. A TRUE waterless wonder!

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Prickly Pear & Algae Collagen Renewal Moisturiser

This is an incredibly luxurious formulation which doesn't pill under my foundation, even with my serums underneath. To ensure complete coverage without overdoing it, I apply five dots of our moisturiser on my face; one on my forehead, one on my chin, one on my nose and one in each cheek.

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Certified Organic Rehydrating Rosehip & Rosemary Facial Oil

So I don’t apply too much or too little, a great tip I received from a beauty therapist, is to apply one drop of oil onto the end of my middle three fingers (from the finger tip to the first joint of the finger) on one hand, press the fingers of the other hand onto the oil and then apply.

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Certified Organic Softening Petitgrain & Rosemary Bath & Body Oil

I use this in the mornings as a body oil. Its beautiful, uplifting scent puts me in the best mood whilst locking-in essential moisture.

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Top Tip

If my hair isn’t quite behaving itself or looks a little dry, I rub two drops of my Facial Oil between my finger tips and run it through the ends.

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Certified Organic Clarifying Safflower & Geranium Cleansing Oil

At the end of the day, I use this luxurious oil to lift away make-up and grime, it is gentle enough to be used across the eyes, removing even heavy and waterproof eye make-up. I use my Organic Muslin Cloths to remove the Cleanser whilst helping to gently buff the skin.

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Hydrating Blossom & Grapefruit Toner

I apply this beautiful floral toner onto my Certified Organic Reusable Cotton Pads and gently sweep them over my entire face to remove any excess dirt and grime from the day. It also acts as a great base for applying your 1% Hyaluronic Acid Complex as the Hylauronic Acid can draw the moisture from the toner further into the skin.

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Resurfacing Pumpkin & Willow Bark Gel Mask

Once a week I use this chemical gel exfoliator to gently slough away dead skin cells and to help unclog my pores, particularly around a certain time of the month!

After 1-3 minutes, depending on how my skin is feeling and the other products I'm using at the time, I gently remove this product using warm water and our super soft Certified Organic Reusable Cotton Pads.

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1% Hyaluronic Acid Complex

Containing clinically proven ingredients with a total concentration of 1% hyaluronic acid, this waterless wonder instantly hydrates the complexion, increases skin elasticity and helps to improve the appearance of fine lines and wrinkles.

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Prickly Pear & Algae Collagen Renewal Moisturiser

I often mix my facial oil into the moisturiser in the evenings and apply a slightly thicker layer to create an overnight mask or to turn my day cream into a night cream. The beautiful aroma sends me off to sleep in no time!

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Certified Organic Rejuvenating Cacay & Frankincense Facial Oil

For a more holistic experience, I rub together the drops of oil between my hands and cup them over my nose and mouth and inhale the beautiful aromas before applying to my face. 

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Certified Organic Softening Petitgrain & Rosemary Bath & Body Oil

Uplifting top notes of Petitgrain and Lemon Verbena, middle notes of calming Rosemary and base notes of comforting Vetivert provide the perfect aroma to relax both the body and mind. At the end of a long day I love to put a few drops of this oil into my bath for some relaxing “me time”.

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Shop Emma's Routine

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