Waterless. Organic. Natural.

Without the high price tag.

Get your FREE Secret Santa Gift, worth £5 🎅

You read that right, we're giving away FREE Secret Santa Gifts!

Why? It's our way of thanking you all for supporting us for another year and spreading some Christmas cheer.

Order a FREE Secret Santa Gift

Waterless products that truly elevate your skincare journey

Discover why we've decided to go waterless in all of our skincare formulations; from toners to moisturisers.

Learn More
  • "I would like to say the whole experience of shopping with your company was great...I would definitely use your company and products again as they are first class. 5 star company and customer service ★★★★★"

  • "I have used this product for several months now and although I am 81 I have had many comments about my skin and how smooth my face is. So I always say how your product seems to be the answer."

  • "I have been using this toner for some time now - I wouldn’t use any other one now."

  • "This is my second purchase of this serum and I find it equally if not better than some more expensive brands. First saw it on Dragons Den but definitely proof is in the pudding as they say."

1 of 4

Loyalty pays

Sign up to our loyalty program and receive exclusive discounts, offers and discover how you can start earning rewards today.

Sign Up
  • "When I say something is ‘a favourite’ it means something. As soon as I opened the bottle I knew we were going to get on, but I didn’t realise how useful TRUE Skincare was going to be to me…the oil has fast become a key part of my morning routine. I was instantly enchanted, and have been ever since.”

  • TRUE Skincare founder Emma Thornton turned her hand to producing serums so consumers didn’t have to give up their favourite ingredients, like Vitamin C and Hyaluronic Acid, just because they were giving up water. The formulas are certified organic, and don't include floral waters or hydrosols."

  • "Every so often, a skincare brand comes along which makes us sit up and take notice...lately, it seems everyone is talking about TRUE Skincare...TRUE's eco-friendly philosophy is its main selling point [but]...the price point is also swaying consumers"

  • "Best Organic Oil Winner: Rejuvenating Cacay & Frankincense Facial Oil.

    A savvy choice for your skin and the environment, with a light texture and beautiful scent."

1 of 4


1 of 8

Follow our journey and have your say in our online polls.