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Best Sellers
As Seen on Dragons' Den
- Beauty is when you can appreciate yourself. -
Discover why we've decided to go waterless in all of our skincare formulations; from Toners to Facial Oils.
- Beauty is when you can appreciate yourself. -
- Beauty is when you can appreciate yourself. -
Our Philosophy
Certified Organic
We are proud to be certified organic by the Soil Association, so that you can instantly recognise us as an organic brand by looking for the logo.
Waterless
As part of our mission to deliver you with honest, effective and ethical skincare, all of the products within the TRUE Skincare range are completely waterless in formulation.
Natural
Where possible, English translations of the ingredients are indicated in brackets on our listings, so you know exactly what is going onto your skin.
Affordable
Elegant and effective skincare doesn’t have to come with a high price tag, so we've made a conscious decision to reduce our profits without compromising on quality.
Cruelty Free
TRUE Skincare products have not, and never will be, tested on animals. We are proud to be a Leaping Bunny approved brand by Cruelty Free International.
Vegan
All of our products are suitable for vegans and our entire supply chain is vegan from start to finish.
Effective
Efficacy of our products is of paramount importance to us, no matter what your skin type. This is why our range contains products to target your specific skincare concerns.
Elegant
We believe that everyone should be proud to have TRUE products on their bathroom shelf, which is why we haven't compromised on the style and quality of our packaging, which is also 90% recyclable.
“Made entirely from natural and organic ingredients, this premium rosehip-based product carefully curates its formula to ensure that your complexion is treated to only the finest in order to hydrate and even out your skin tone.”
“I try out a lot of skincare products. This might sound like a humble brag but it’s not intended to be, it’s just to make the point that when I say something is ‘a favourite’ it means something. As soon as I opened the bottle I knew we were going to get on, but I didn’t realise how useful TRUE Skincare was going to be to me…the oil has fast become a key part of my morning routine. I was instantly enchanted, and have been ever since.”
"This oil has a silky texture and youth-boosting properties – plus it smells incredible."
“This hero cleanser lifts make-up and daily grime while also locking in moisture.”
“I immediately adored the smell of this – an intoxicating blend of essentials oils.”
“However, one brand stood out for us...: TRUE Skincare. Because unlike so many, these are truly accessibly-priced, putting this kind of 'skin food' within reach of almost anyone's beauty budget. And did we mention that the products are just FAB...?”
“After just a few drops both morning and evening use, I saw a noticeable glow to my skin and all my dry patches were gone. This product smells lovely too.”
“If you watched Dragon’s Den recently then you may well have seen Emma Thornton on the show. She successfully walked away with a £75,000 investment from Deborah Meaden, plus a whole lot of praise for her waterless products...Having tested the brand’s rosehip and rosemary facial oil, we can tell you the praise is justified. A mix of certified organic rosehip seed oil and rosemary leaf oil, the formula has a delicious scent to it...Not only is it ethically sourced, it’s also vegan friendly, cruelty free and 100% organic”
- Loneliness adds beauty to life. -
Although we may be a little fish in a big pond, we want to make sure that this pond thrives with life which is why we’re trying our very hardest to do our bit for the planet. So here’s a little list of just some of the initiatives we’ve taken so far…
With so much information out there, figuring out which products to use in what order can be really confusing. We've put together a simple step-by-step guide to create the perfect skincare regime.
5th June marks World Environment Day and this year the focus is centred around Ecosystem Restoration. So what is “Ecosystem Restoration” and what are we doing as a brand and business to help?
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