New Year. New TRUE.
Discover our latest waterless Skincare.

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Waterless. Organic. Natural,
Without the high price tag.

Why Waterless

Discover why we've decided to go waterless in all of our skincare formulations; from Toners to Facial Oils.

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Bundles

- Beauty is when you can appreciate yourself. -

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Our Philosophy

Certified Organic

We are proud to be certified organic by the Soil Association, so that you can instantly recognise us as an organic brand by looking for the logo.

Waterless

As part of our mission to deliver you with honest, effective and ethical skincare, all of the products within the TRUE Skincare range are completely waterless in formulation.

Natural

Where possible, English translations of the ingredients are indicated in brackets on our listings, so you know exactly what is going onto your skin.

Affordable

Elegant and effective skincare doesn’t have to come with a high price tag, so we've made a conscious decision to reduce our profits without compromising on quality.

Cruelty Free

TRUE Skincare products have not, and never will be, tested on animals. We are proud to be a Leaping Bunny approved brand by Cruelty Free International.

Vegan

All of our products are suitable for vegans and our entire supply chain is vegan from start to finish.

Effective

Efficacy of our products is of paramount importance to us, no matter what your skin type. This is why our range contains products to target your specific skincare concerns.

Elegant

We believe that everyone should be proud to have TRUE products on their bathroom shelf, which is why we haven't compromised on the style and quality of our packaging, which is also 90% recyclable.

“Made entirely from natural and organic ingredients, this premium rosehip-based product carefully curates its formula to ensure that your complexion is treated to only the finest in order to hydrate and even out your skin tone.”

“I try out a lot of skincare products. This might sound like a humble brag but it’s not intended to be, it’s just to make the point that when I say something is ‘a favourite’ it means something. As soon as I opened the bottle I knew we were going to get on, but I didn’t realise how useful TRUE Skincare was going to be to me…the oil has fast become a key part of my morning routine. I was instantly enchanted, and have been ever since.”

“It’s not a surprise at all that True Skincare scooped a Beauty Shortlist award – it’s a wonderful little brand that’s making extremely decent products at an accessible price.....I just feel really happy to see organic oils put within reach of more people who want to care for their skin.”

JANE CUNNINGHAM,
BRITISH BEAUTY  BLOGGER

"This oil has a silky texture and youth-boosting properties – plus it smells incredible."

“This hero cleanser lifts make-up and daily grime while also locking in moisture.”

“I immediately adored the smell of this – an intoxicating blend of essentials oils.”

“However, one brand stood out for us...: TRUE Skincare. Because unlike so many, these are truly accessibly-priced, putting this kind of 'skin food' within reach of almost anyone's beauty budget. And did we mention that the products are just FAB...?”

“After just a few drops both morning and evening use, I saw a noticeable glow to my skin and all my dry patches were gone. This product smells lovely too.”

“If you watched Dragon’s Den recently then you may well have seen Emma Thornton on the show. She successfully walked away with a £75,000 investment from Deborah Meaden, plus a whole lot of praise for her waterless products...Having tested the brand’s rosehip and rosemary facial oil, we can tell you the praise is justified. A mix of certified organic rosehip seed oil and rosemary leaf oil, the formula has a delicious scent to it...Not only is it ethically sourced, it’s also vegan friendly, cruelty free and 100% organic”

Journal

- Loneliness adds beauty to life. -

Making Our World a Happier Place

Although we may be a little fish in a big pond, we want to make sure that this pond thrives with life which is why we’re trying our very hardest to do our bit for the planet. So here’s a little list of just some of the initiatives we’ve taken so far…

EU, Please Uphold the Ban on Animal Testing

Today marks the 8th anniversary of the EU ban on animal testing in cosmetics, however, it has since become clear that the regulation is not being upheld in the way promised to EU citizens and that animals are still suffering and dying in new cosmetics ingredients tests.

A Guide to Skin Types

Confused about the difference between “dry” and “dehydrated”? Don’t worry, we hear it all the time which is why we want to provide you with a quick and easy guide for signs to look out for and the best ingredients and products for your skin type.

Our Story

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