Waterless. Organic. Natural.
Without the high price tag

Why Waterless

Discover why we've decided to go waterless in all of our skincare formulations; from Toners to Facial oils.

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Our Philosophy

Certified Organic

We are proud to be certified organic by the Soil Association, so that you can instantly recognise us as an organic brand by looking for the logo.

Waterless

As part of our mission to deliver you with honest, effective and ethical skincare, all of the products within the TRUE Skincare range are completely waterless in formulation.

Natural

Where possible, English translations of the ingredients are indicated in brackets on our listings, so you know exactly what is going onto your skin.

Affordable

Elegant and effective skincare doesn’t have to come with a high price tag, so we've made a conscious decision to reduce our profits without compromising on quality.

Cruelty Free

TRUE Skincare products have not, and never will be, tested on animals. We are proud to be a Leaping Bunny approved brand by Cruelty Free International.

Vegan

All of our products are suitable for vegans and our entire supply chain is vegan from start to finish.

Effective

Efficacy of our products is of paramount importance to us, no matter what your skin type. This is why our range contains products to target your specific skincare concerns.

Elegant

We believe that everyone should be proud to have TRUE products on their bathroom shelf, which is why we haven't compromised on the style and quality of our packaging, which is also 90% recyclable.

“Made entirely from natural and organic ingredients, this premium rosehip-based product carefully curates its formula to ensure that your complexion is treated to only the finest in order to hydrate and even out your skin tone.”
Evening Standard
“Not only does my skin thank me for it, my mind does too...As soon as I opened the box and opened the bottle for a sneaky sniff I knew we were going to get on, but I didn’t realise how useful True Skincare was going to be to me...I was instantly enchanted, and have been ever since.”
Eduardo Eguerra -
Hair Artist
“It’s not a surprise at all that True Skincare scooped a Beauty Shortlist award – it’s a wonderful little brand that’s making extremely decent products at an accessible price.....I just feel really happy to see organic oils put within reach of more people who want to care for their skin.”
Eduardo Eguerra -
Hair Artist

JANE CUNNINGHAM,
BRITISH BEAUTY BLOGGER

Journal

- Loneliness adds beauty to life. -

The Power of Rosehip

This little ruby gem is no stranger to the limelight, but why does everyone love it so much? Well, let us tell you…

DIY Face Mask Recipes

Whether you’re having a girly pamper evening over House Party video call, or you’re in need of your own self-isolation from those who have become a little too close to you in your household, we’ve put together our top DIY Face Masks for each skin type for a little pick-me-up.

A Guide to Skin Types

Confused about the difference between “dry” and “dehydrated”? Don’t worry, we hear it all the time which is why we want to provide you with a quick and easy guide for signs to look out for and the best ingredients and products for your skin type.

Our Story

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