You may have noticed that none of our products list “aqua” or “water” as an ingredient in our INCI listing.
Here’s why we’ve chosen to go waterless in all of our skincare formulations…
We love our planet. And we realise that we only have one of them. One of them and 7.6 billion of us. And although our world may be 70% water, only 3% of that is actually fresh water – the stuff we drink, bathe-in, give to our animals, and use in our cosmetics. There’s no hiding from it; with our population growing at an exponential rate, combined with the impact we’re having on our planet, demand is outgrowing supply.
With a typical moisturiser containing up to 85% water in its formulations – often used as a bulking agent – it’s no surprise that the cosmetics industry uses trillions of litres of fresh water every year during the manufacturing process; from extraction, to cleaning, to what we put on our faces. We’re putting our foot down.
So, you’ve guessed it. This is one of the many reasons why we’ve chosen to eliminate water from all of our formulations. And it doesn’t stop there. We are constantly looking for ways to reuse or reduce our water usage in the manufacturing and extraction process, many of which are entirely waterless. Instead of using this vital commodity to create our formulations, all of our products are filled to the brim with skin-benefiting ingredients which are kind to you and our planet.
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