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Our Philosophy

Certified Organic

We are proud to be certified organic by the Soil Association, so that you can instantly recognise us as an organic brand by looking for the logo.

Waterless

As part of our mission to deliver you with honest, effective and ethical skincare, all of the products within the TRUE Skincare range are completely waterless in formulation.

Natural

Where possible, English translations of the ingredients are indicated in brackets on our listings, so you know exactly what is going onto your skin.

Affordable

Elegant and effective skincare doesn’t have to come with a high price tag, so we've made a conscious decision to reduce our profits without compromising on quality.

Cruelty Free

TRUE Skincare products have not, and never will be, tested on animals. We are proud to be a Leaping Bunny approved brand by Cruelty Free International.

Vegan

All of our products are suitable for vegans and our entire supply chain is vegan from start to finish.

Effective

Efficacy of our products is of paramount importance to us, no matter what your skin type. This is why our range contains products to target your specific skincare concerns.

Elegant

We believe that everyone should be proud to have TRUE products on their bathroom shelf, which is why we haven't compromised on the style and quality of our packaging, which is also 90% recyclable.