Our Philosophy

Our philosophy is what makes us. It's our DNA. Honesty and transparency are of paramount importance to TRUE, making sure that you know exactly what goes into our products, and what you get out of them.

  Natural   TRUE Skincare harnesses the power of nature through 100% natural ingredients. Where possible, English translations of the ingredients are indicated in brackets on our listings, so you know exactly what is going onto your skin. Ingredients such as "Linalool", where direct translations are not available, are still natural components of essential oils. None of our products include any chemicals, artificial fragrances or parabens.

Natural

TRUE Skincare harnesses the power of nature through 100% natural ingredients. Where possible, English translations of the ingredients are indicated in brackets on our listings, so you know exactly what is going onto your skin. Ingredients such as "Linalool", where direct translations are not available, are still natural components of essential oils. None of our products include any chemicals, artificial fragrances or parabens.

  Organic   TRUE Skincare products have been developed using 100% organic ingredients. We are proud to be certified organic by the Soil Association, so that you can instantly recognise us as an organic brand by looking for the logo.

Organic

TRUE Skincare products have been developed using 100% organic ingredients. We are proud to be certified organic by the Soil Association, so that you can instantly recognise us as an organic brand by looking for the logo.

  Effective   Efficacy of our products is of paramount importance to us, no matter what your skin type. This is why our range contains products to target your specific skincare concerns.

Effective

Efficacy of our products is of paramount importance to us, no matter what your skin type. This is why our range contains products to target your specific skincare concerns.

 
  Cruelty Free   TRUE Skincare products have not, and never will be, tested on animals.

Cruelty Free

TRUE Skincare products have not, and never will be, tested on animals.

 
  Elegant   We believe that every woman should be proud to have TRUE products on their bathroom shelf, which is why we haven't compromised on the style and quality of our packaging, which is also 90% recyclable.

Elegant

We believe that every woman should be proud to have TRUE products on their bathroom shelf, which is why we haven't compromised on the style and quality of our packaging, which is also 90% recyclable.

  Ethical   All of our ingredients are ethically sourced.

Ethical

All of our ingredients are ethically sourced.

 
  Affordable   Elegant and effective skincare does not have to come with a high price tag, so we've made a conscious decision to reduce our profits without compromising on quality, so that you can benefit from premium  and  accessible products.

Affordable

Elegant and effective skincare does not have to come with a high price tag, so we've made a conscious decision to reduce our profits without compromising on quality, so that you can benefit from premium and accessible products.

  Vegan   All of our products are suitable for vegans.

Vegan

All of our products are suitable for vegans.