Our Philosophy

Our philosophy is what makes us. It's our DNA. Honesty and transparency are of paramount importance to TRUE, making sure that you know exactly what goes into our products, and what you get out of them.

Natural TRUE Skincare harnesses the power of nature through 100% natural ingredients. Where possible, English translations of the ingredients are indicated in brackets on our listings, so you know exactly what is going onto your skin. Ingredients such as "Linalool", where direct translations are not available, are still natural components of essential oils. None of our products include any chemicals, artificial fragrances or parabens.

Natural

TRUE Skincare harnesses the power of nature through 100% natural ingredients. Where possible, English translations of the ingredients are indicated in brackets on our listings, so you know exactly what is going onto your skin. Ingredients such as "Linalool", where direct translations are not available, are still natural components of essential oils. None of our products include any chemicals, artificial fragrances or parabens.

Organic TRUE Skincare products have been developed using 100% organic ingredients wherever possible. We are proud to be certified organic by the Soil Association, so that you can instantly recognise us as an organic brand by looking for the logo.

Organic

TRUE Skincare products have been developed using 100% organic ingredients wherever possible. We are proud to be certified organic by the Soil Association, so that you can instantly recognise us as an organic brand by looking for the logo.

Effective Efficacy of our products is of paramount importance to us, no matter what your skin type. This is why our range contains products to target your specific skincare concerns.

Effective

Efficacy of our products is of paramount importance to us, no matter what your skin type. This is why our range contains products to target your specific skincare concerns.

 
Cruelty Free TRUE Skincare products have not, and never will be, tested on animals. We are proud to be a Leaping Bunny approved brand by Cruelty Free International.

Cruelty Free

TRUE Skincare products have not, and never will be, tested on animals. We are proud to be a Leaping Bunny approved brand by Cruelty Free International.

 
Elegant We believe that every woman should be proud to have TRUE products on their bathroom shelf, which is why we haven't compromised on the style and quality of our packaging, which is also 90% recyclable.

Elegant

We believe that every woman should be proud to have TRUE products on their bathroom shelf, which is why we haven't compromised on the style and quality of our packaging, which is also 90% recyclable.

Ethical All of our ingredients are ethically sourced. We’ve also made a conscious decision to use glass and card wherever possible, helping in the fight against plastic pollution.

Ethical

All of our ingredients are ethically sourced. We’ve also made a conscious decision to use glass and card wherever possible, helping in the fight against plastic pollution.

 
Affordable Elegant and effective skincare does not have to come with a high price tag, so we've made a conscious decision to reduce our profits without compromising on quality, so that you can benefit from premium and accessible products.

Affordable

Elegant and effective skincare does not have to come with a high price tag, so we've made a conscious decision to reduce our profits without compromising on quality, so that you can benefit from premium and accessible products.

Vegan All of our products are suitable for vegans.

Vegan

All of our products are suitable for vegans.

 
Waterless Formulations As part of our mission to delivery you with honest, effective and ethical skincare, all of the products within the TRUE Skincare range are completely waterless in formulation, meaning that not only are we helping to preserve one of Earth’s vital resources, we’re also filling our products to the brim with organic, natural and efficacious ingredients.

Waterless Formulations

As part of our mission to delivery you with honest, effective and ethical skincare, all of the products within the TRUE Skincare range are completely waterless in formulation, meaning that not only are we helping to preserve one of Earth’s vital resources, we’re also filling our products to the brim with organic, natural and efficacious ingredients.