The TRUE Story

It’s not a surprise at all that True Skincare scooped a Beauty Shortlist award – it’s a wonderful little brand that’s making extremely decent products at an accessible price.....I just feel really happy to see organic oils put within reach of more people who want to care for their skin.
— Jane Cunningham, British Beauty Blogger
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emma_thornton

With so little legislation and regulation regarding "natural" and "organic" beauty product claims, it's easy for us to be misled through deceptive messaging, clever marketing and a high price tag. Honesty has always been part of my character and this is why transparency is so important to me. Having launched in the summer of 2018, the products within the TRUE range are completely natural, organic, cruelty free and vegan friendly, without compromising on elegance and efficacy through the best of nature's ingredients.

Having worked in the premium beauty sector for a selection of high profile brands, it became evident how much emphasis the industry was putting on exclusivity. Exclusivity with regards to availability and price. It made me question – why can’t something look beautiful, be effective, honest and ethical, yet accessible? And this is how TRUE was born, because beauty should be inclusive, not exclusive.

Welcome to the TRUE story.

Emma xx

Our Philosophy

Discover more about what makes us and our certified organic skincare so unique

Shop the Range

Our 100% organic and natural skincare has been carefully developed to tackle your skincare concern.