New Year. New TRUE.
Discover our latest waterless Skincare.


Waterless. Organic. Natural,
Without the high price tag.

Why Waterless

Discover why we've decided to go waterless in all of our skincare formulations; from Toners to Facial Oils.


Our Philosophy

Certified Organic

We are proud to be certified organic by the Soil Association, so that you can instantly recognise us as an organic brand by looking for the logo.


As part of our mission to deliver you with honest, effective and ethical skincare, all of the products within the TRUE Skincare range are completely waterless in formulation.


Where possible, English translations of the ingredients are indicated in brackets on our listings, so you know exactly what is going onto your skin.


Elegant and effective skincare doesn’t have to come with a high price tag, so we've made a conscious decision to reduce our profits without compromising on quality.

Cruelty Free

TRUE Skincare products have not, and never will be, tested on animals. We are proud to be a Leaping Bunny approved brand by Cruelty Free International.


All of our products are suitable for vegans and our entire supply chain is vegan from start to finish.


Efficacy of our products is of paramount importance to us, no matter what your skin type. This is why our range contains products to target your specific skincare concerns.


We believe that everyone should be proud to have TRUE products on their bathroom shelf, which is why we haven't compromised on the style and quality of our packaging, which is also 90% recyclable.

“Made entirely from natural and organic ingredients, this premium rosehip-based product carefully curates its formula to ensure that your complexion is treated to only the finest in order to hydrate and even out your skin tone.”
Evening Standard
“Not only does my skin thank me for it, my mind does too...As soon as I opened the box and opened the bottle for a sneaky sniff I knew we were going to get on, but I didn’t realise how useful True Skincare was going to be to me...I was instantly enchanted, and have been ever since.”
Eduardo Eguerra -
Hair Artist
“It’s not a surprise at all that True Skincare scooped a Beauty Shortlist award – it’s a wonderful little brand that’s making extremely decent products at an accessible price.....I just feel really happy to see organic oils put within reach of more people who want to care for their skin.”
Eduardo Eguerra -
Hair Artist



- Loneliness adds beauty to life. -

DIY Face Mask Recipes

Whether you’re having a girly pamper evening over House Party video call, or you’re in need of your own self-isolation from those who have become a little too close to you in your household, we’ve put together our top DIY Face Masks for each skin type for a little pick-me-up.

Making Our World a Happier Place

Although we may be a little fish in a big pond, we want to make sure that this pond thrives with life which is why we’re trying our very hardest to do our bit for the planet. So here’s a little list of just some of the initiatives we’ve taken so far…

A Guide to Skin Types

Confused about the difference between “dry” and “dehydrated”? Don’t worry, we hear it all the time which is why we want to provide you with a quick and easy guide for signs to look out for and the best ingredients and products for your skin type.

Our Story

Learn More